On Monday 11th April 2022, at 10.00 a.m., at Sala Zuccari of Palazzo Giustiniani, Auditel presented the Annual Report 2022 “Globalised Market and Digital Transition: New Challenges for TV and for Auditel”. The report shows how the grouping of subjects operating on a global scale and the digital transition are revolutionising the world of television as … Continue reading “On Monday 11 April 2022, the Auditel Annual Report 2022 was presented at Sala Zuccari of Palazzo Giustiniani in Rome”

On Monday 11th April 2022, at 10.00 a.m., at Sala Zuccari of Palazzo Giustiniani, Auditel presented the Annual Report 2022 “Globalised Market and Digital Transition: New Challenges for TV and for Auditel”. The report shows how the grouping of subjects operating on a global scale and the digital transition are revolutionising the world of television as well as bringing about deep changes and new challenges that also involve measurement systems. 

The meeting was attended by: Andrea Imperiali, Auditel President; Giuseppe Rocco Moles, Undersecretary to the Presidency of the Council of Ministers with responsibility for Publishing; Anna Ascani, Undersecretary of State at the Ministry of Economic Development; Federico Freni Undersecretary of State at the Ministry of Economy and Finance; Alberto Barachini, President of the RAI Supervisory Commission; Giacomo Lasorella, President of AGCOM.

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Auditel – Censis Report: ‘Multiscreen Italy: from Smart-TV to the screen in your pocket, this is how the country runs towards digital’. The study highlights once again how television plays an absolutely central role in the country’s digital transformation process. The event took place at Sala Zuccari of Palazzo Giustiniani at the Senate of the … Continue reading “Presented at the Senate of the Republic, the fourth Censis Auditel Report”

Auditel – Censis Report: ‘Multiscreen Italy: from Smart-TV to the screen in your pocket, this is how the country runs towards digital’.

The study highlights once again how television plays an absolutely central role in the country’s digital transformation process.

The event took place at Sala Zuccari of Palazzo Giustiniani at the Senate of the Republic, at 10:00 a.m. on Friday 19 November 2021.

Auditel-Censis Report 2021

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THE GREAT WORLDWIDE RACE FOR THE “NEW TELEVISION GOLD” IS TRANSFORMING MARKET AND CONSUMER HABITSPresident Andrea Imperiali: “Giant leap towards digitalization in Italy. Now more than ever, TV has a central role in the life of the Country”. Rome, 24 May – Here is a summary of the 2021 Report to Parliament Andrea Imperiali, President of … Continue reading “Auditel Annual Report 2021 presented at the Italian Senate”

THE GREAT WORLDWIDE RACE FOR THE “NEW TELEVISION GOLD” IS TRANSFORMING MARKET AND CONSUMER HABITS
President Andrea Imperiali: “Giant leap towards digitalization in Italy. Now more than ever, TV has a central role in the life of the Country”.

Rome, 24 May – Here is a summary of the 2021 Report to Parliament Andrea Imperiali, President of Auditel, gave this morning at the Senate, illustrating the trend of the television market: a global race for the “new TV gold”, with unprecedented processes of grouping and cross alliances;  an imbalance between global and local unleashed by the burst onto the market by the OTT giants; a great change on the TV consumption front fostered by new access technologies and the exponential growth of screens; new users (Millennials and Generation Z), new viewing behaviors, new viewing habits; a strong growth of the so-called “TV outside the TV set”, i.e. the viewing of TV content, live and on demand, on smartphones, tablets and personal computers.

Imperiali said that: “2020 will be remembered as the year when, due to the Covid-19 lock-down, the Italian population took a giant leap forward in terms of digitalization. In fact, people equipped with new Internet connections and new devices and quickly learnt how to manage them. Since then, a more conscious use of multimedia content has started.”

The President of Auditel has also highlighted: “A disturbing grey area: 3.5 million Italian families still do not have a connection to the net. In the new context, they may run the risk of being totally marginalized by the social dynamics underway.” Moreover, Imperiali emphasized the growing of TV market concentration, due to “the irruption of global scale subjects that escape all forms of regulation and control” resulting in “an increase in competitive pressure on traditional operators”.

The combination of these factors is radically reshaping the TV industry, but, as the President of Auditel warned: “It is not a level playing field. In other words, we are not witnessing normal, regulated competition. On the contrary, we are seeing the consistent consolidation of asymmetrical and increasingly less fair and less regulated conditions of competition, increased by a growing imbalance between the global dimension and the local dimension of European operators.

Therefore, it is no exaggeration to say that, unless urgent corrective measures are taken, the so-called digital democracy will risk being swallowed up by a despotic oligarchy”.

This is why Imperiali reminded that: ”Institutions and regulatory authorities have a more fundamental role than ever in this revolutionary context, especially in view of the constituent season Europe has been going through in recent months, with decisions aiming at bringing new technologies – and the deriving phenomena – within a shared regulatory system’. The President of Auditel concluded as follows: “Today more than ever, TV has a central and wider role in the life of the Country. If this is not taken into consideration and measures are not put in place, a fundamental piece of our democratic life will be jeopardized”.

The President of the Senate, Maria Elisabetta Alberti Casellati, sent an institutional message: “I express my appreciation for the considerations highlighted in the Report. Auditel’s contribution of great competence and experience to the context of media and new technologies, which is becoming increasingly complex and articulated, is fundamental”. 

Anna Ascani, Undersecretary at the Ministry of Economic Development: “Auditel’s technological innovation is to be appreciated and supported. The safeguard of the TV industry is fundamental for the Country and its economic development, with a view to enhancing the Italian cultural identity and the quality of communications. Moreover, this industry represents an important employment lever with a prevalence of women and young people. MISE is engaged in a process to foster digital inclusion and Auditel could make a relevant contribution within the TV 4.0 Table on policies related to the Switch-off of the new digital standard”.

Giuseppe Moles, Undersecretary to the Presidency of the Council of Ministers with responsibility for Publishing: “I sincerely applaud Auditel’s impartial and technologically advanced role, which guarantees the independence and full transparency of measurement processes, the verifiability and reproducibility of data, as well as quality and credibility. All this is a valuable tool for those who, like the State, has a duty to ensure that the user is not a subject but an active actor, and therefore a citizen”.

Alberto Barachini, President of the RAI Supervisory Commission, emphasized: “We look with great favor on the path Auditel is taking. Not only for the overall modernization of the system, but also for the impacts and implications concerning the public service, which must be the driving force behind this revolution. Digital device detection must be the fundamental premise for an even more central and universal role of the public service in the near future.”Giacomo Lasorella, President of AGCOM: “Auditel constitutes a fundamental garrison and an extraordinary antenna capable of monitoring the changes taking place in the Italian society. The platforms survey launched by the Authority represents an organic intervention, with an innovative methodology, to comprehensively map the world of platforms and assess all the effects they produce in the markets. Within this mapping, the measurement of ratings and views plays an increasingly central role. The aim is to have an overall perspective of the sector’.

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Milan, April 20, 2021 – Auditel Shareholders’ meeting met today in ordinary session and confirmed the President Andrea Imperiali di Francavilla at the helm of the Company for the three-year period 2021-2023. As defined by the statute, his mandate will last three years and will therefore expire with the approval of the 2023 balance. The … Continue reading “Andrea Imperiali reconfirmed as president of Auditel”

Milan, April 20, 2021 – Auditel Shareholders’ meeting met today in ordinary session and confirmed the President Andrea Imperiali di Francavilla at the helm of the Company for the three-year period 2021-2023. As defined by the statute, his mandate will last three years and will therefore expire with the approval of the 2023 balance. The confirmation of Imperiali, who had taken over the leadership of the Company in 2016, was unanimously decided by the shareholders.

“I am happy to have the opportunity to continue the ongoing renewal process that will allow the Company to further strengthen its assets, thus facing the challenges determined by the great technological change and the new, consequent market dynamics in the best possible way” said the President while thanking the partners.

The Shareholders’ meeting also appointed as Board of Directors for the three year period 2021-2023 Alessandro Araimo, Michele Bauli, Massimo Beduschi, Corrado Bianchi, Elena Capparelli, Matteo Cardani, Marcello Ciannamea, Alberto Coperchini, Federico Di Chio, Andrea Di Fonzo, Uberto Fornara , Marco Girelli, Maurizio Giunco, Giuseppe Lavazza, Vittorio Meloni, Anna Elisa Messa, Roberto Nepote, Marco Paolini, Lorenza Pigozzi, Carlo Alberto Preve, Stefano Sala, Luca Sanfilippo, Stefano Spadini, Paolo Stucchi, Gian Paolo Tagliavia, Angelo Teodoli, Davide Tesoro Tess, Marco Travaglia, Nicoletta Zucchelli.

The Shareholders’ Meeting also appointed the Company’s new Board of Statutory Auditors, whose term of office expires together with the Board of Directors with the approval of the Balance 2023, which is composed of Claudio Santambrogio, appointed Chairman; Anna Maria Magro and Francesco Vittadini as standing auditors, and Michela Mazzoleni and Francesco Pietramala as substitute auditors.

Also this year, the Auditel-Censis research made it possible to take a picture of Italian society to understand the choices of families in our country, the evolution of their technological equipment and how they are consequently rearticulating the behavior of use in the post-lockdown time. Due to the restrictions imposed by the Senate regulations, it … Continue reading “The third Auditel-Censis report has been presented at the Senate”

Also this year, the Auditel-Censis research made it possible to take a picture of Italian society to understand the choices of families in our country, the evolution of their technological equipment and how they are consequently rearticulating the behavior of use in the post-lockdown time.

Due to the restrictions imposed by the Senate regulations, it was possible to follow the event by live streaming.

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COVID-19 emergency: what Auditel is doing to protect its employees and to guarantee service continuity.   In order to contain and reduce risks and effects related to the COVID-19 emergency, Auditel has undertaken all necessary and appropriate measures and provided its employees with adequate IT instruments to allow smart working. Our operating activities have therefore … Continue reading “Auditel: COVID-19 containment measures”

COVID-19 emergency: what Auditel is doing to protect its employees and to guarantee service continuity.

 

In order to contain and reduce risks and effects related to the COVID-19 emergency, Auditel has undertaken all necessary and appropriate measures and provided its employees with adequate IT instruments to allow smart working. Our operating activities have therefore had no interruptions and are carried on as usual.

 

Auditel is also confronting with its strategic suppliers in order to make sure that all necessary, preventive measures to face and possibly contain any consequence of the current emergency are undertaken and that their employees’ health is put first.

 

Auditel’s suppliers assure they have implemented what required and guarantee service continuity. Critical infrastructures are checked from remote and, in case of malfunctioning, a specific intervention protocol is contemplated – unless further restrictive measures on people’s mobility are adopted by the Government or by the competent Authorities.

 

In general, mobility restrictions, in particular of technical staff, besides complying with the Authorities’ requirements to limit unnecessary contacts with third parties, bring about the impossibility to perform a series of activities which require a direct intervention on site.

 

At the moment and in the short run, these restrictions will not impact on the activity of audience data collection. Nonetheless, Auditel, together with its suppliers and partners, will keep on monitoring on a continuous basis in order to verify the evolution of the situation and to implement measures to guarantee service continuity, where possible and necessary.

 

But it is not enough. As a regulated subject, responsible for collecting and releasing audience data in Italy, Auditel, in constant coordination with the competent Authorities, will be committed to do whatever it takes to verify the impact of the emergency on the collection of audience data, and to share and deal with them with maximum collaboration and transparency with all the market players.

 

For any communication with Auditel, please refer to the usual procedures and contact persons, which will be reachable at their emails.

 

Auditel S.r.l.

CANCELLATION Auditel Yearly Report 2020 Thursday 27th February, 2020, Chamber of Deputies The Chamber of Deputies, in compliance with the government dispositions, has informed us that a series of measures to prevent and face the Coronavirus emergency are under adoption. Therefore, the presentation of the Auditel Yearly Report 2020 is cancelled and postponed to a … Continue reading “CANCELLED: Auditel Yearly Report 2020”

CANCELLATION Auditel Yearly Report 2020

Thursday 27th February, 2020,

Chamber of Deputies The Chamber of Deputies, in compliance with the government dispositions, has informed us that a series of measures to prevent and face the Coronavirus emergency are under adoption.

Therefore, the presentation of the Auditel Yearly Report 2020 is cancelled and postponed to a date to be defined.

Milan, 9th December. Starting from tomorrow, Tuesday 10th December (with data from Sunday 8th December), Auditel will release also content and advertisement viewings via TV apps on a daily basis. This innovation represents a further, important development in the gradual implementation of the TV Total Audience on all platforms and on all devices (smartphones, tablets, … Continue reading “Starting from 10th December, Auditel will also release TV app audience data: another step towards the Total Audience.”

Milan, 9th December. Starting from tomorrow, Tuesday 10^th December (with data from Sunday 8^th December), Auditel will release also content and advertisement viewings via TV apps on a daily basis. This innovation represents a further, important development in the gradual implementation of the TV Total Audience on all platforms and on all devices (smartphones, tablets, PCs, smart TVs and game consoles) started in June 2019 thanks to the new census measurement system. It is worth remembering that this system does not substitute but is used side by side with the traditional sample measurement system realized thanks to the SuperPanel®, the mega sample made of 16,100 households (41,000 individuals) that has no equal at global level for its ratio to the entire population.

Moreover, already in the first months of 2020, Auditel will be in a position of releasing the Library of Editorial Contents (LEC) and of the Unique Code of Video Adverts (UCVA), two strategic assets for the TV industry. Together with the SuperPanel® and the measurement of adv viewings, they will further boost the innovation of this sector also at an international level.

Finally, starting form this week, the release of the Auditel Digital Standard, the standard processing of the viewings on digital devices released on weekly basis, will be moved up from Tuesday to Monday at 4:00 p.m..

 

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On Monday 11th November, the Auditel data related to TV content viewings on digital devices (smartphones, tablets, PCs, smart TVs and game consoles) will be available at 4:00 p.m. instead of 6:00 p.m., as customary till today. The two hours’ earlier data release is the result of a planned development, in line with the implementation … Continue reading “Auditel will anticipate the release of audience data on digital devices: starting from Monday 11th November 2019 these data will be released at 4:00 p.m.
instead of 6:00 p.m.”

On Monday 11th November, the Auditel data related to TV content viewings on digital devices (smartphones, tablets, PCs, smart TVs and game consoles) will be available at 4:00 p.m. instead of 6:00 p.m., as customary till today.

The two hours’ earlier data release is the result of a planned development, in line with the implementation process of the Auditel census system, which, starting from June, has been employed side by side with the sample system used to measure traditional TV audience.

This change meets the market’s need to gradually align the release time of the census data of the digital data collection with the release of the sample data of the traditional data collection (available every day at 10:00 a.m.). It also represents the first of a series of developments that, at full capacity and following the sector’s evolution, will allow Auditel to add the audience of a program, of a specific content, of  an advert on traditional TV to the audience of the same program, the same specific content, the same advert on any digital device, resulting in the Total Audience obtained minute by minute.

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